BMO Survey Shows Canadians’ Unwavering Support for Their Local Farmers

TORONTO, ONTARIO–(Marketwired) – BMO released the results of a survey which found that supporting regional economies, farmers and jobs, along with fresh food and taste, all trump the cost of food for people choosing to buy local.

The report also revealed what products Canadians buy locally and why, and showed differences across the provinces on a variety of foods. The top reasons Canadians buy local, include:

  • The food is fresh and tastes better (97 per cent)
  • It supports the local economy (97 per cent)
  • It supports local farmers (96 per cent)
  • It creates local jobs (93 per cent)
  • It’s better for the environment (88 per cent)
  • It offers the opportunity to buy organic produce (76 per cent)
  • It is less expensive (71 per cent)

“Canadian consumers continue to reap the benefit of a strong and stable agriculture sector with reliable food sources from across the country,” said David Rinneard, Director, Agriculture and Agribusiness, BMO Bank of Montreal. “These survey results highlight the growing number of Canadians who show unwavering support for their local producers, a movement which boosts the national economy and creates jobs.”

“Local ingredients are becoming an increasingly popular choice and Canadians are beginning to recognize that seasonally harvested food tastes better. It is causing a noticeable repositioning of our entire culinary economy which BMO’s research findings perfectly reflect,” said Anita Stewart, President and Founder, Food Day Canada. “Canadians know that by supporting our local producers, we are nurturing the diversity that creates an edible shopping list for us now – and more importantly – for future generations.”Aaron Goertzen, Economist, BMO Capital Markets, added the outlook for Canada’s agriculture sector this year remains positive, with growing conditions in the Prairies looking supportive and higher-than-normal prices persisting for a number of key crops. These high prices and overall increased demand have partly been a carryover from decreased U.S. crop yield last year following the drought in the Midwest. Increased supply following this summer’s harvest – as U.S. farmers get back on track – will likely mean lower prices for Canadian farmers, but should also help reduce food prices for North American consumers.

Survey Results Coast to Coast

The results also showed clear differences in what they purchase locally based on access to locally sourced food.

Food Frequency Purchased (Overall) B.C. Alberta Prairies Ontario Quebec Atlantic Canada
Vegetables 82 % 85 % 74 % 74 % 84 % 81 % 79 %
Bread 75 % 71 % 73 % 72 % 71 % 82 % 81 %
Fruit 74 % 80 % 54 % 60 % 79 % 76 % 72 %
Poultry 64 % 64 % 64 % 63 % 66 % 61 % 70 %
Beef 60 % 59 % 74 % 60 % 58 % 55 % 66 %
Cheese 59 % 52 % 50 % 46 % 60 % 71 % 53 %
Fish 44 % 55 % 27 % 35 % 43 % 40 % 66 %
Wine 31 % 32 % 16 % 17 % 40 % 27 % 26 %

Leave a Reply