Greedy Giver – Changing The Way We Give

Toronto, ON – July 15, 2013 – is Canada’s first fundraising site that uses promotions from socially responsible brands to encourage customers to donate to worthy causes.


It’s philanthropy served up in a way that is familiar, quick and simple. Consumers browse the active promotions, donate the required amount to the cause of their choice, and print the coupon to redeem in-store or online. It’s e-fundraising made easy!


“GreedyGiver is built on a win / win / win model” says Sabrina Nicosia, Director of Marketing for “Brands & local merchants win because they build their business & increase revenue while generating goodwill. Charities win because they attract new donors and increase donations without any capital outlay. And consumers win because they save money and support causes that matter to them.”


“We are in the process of adding a crowdfunding component to the site. It’s like Indiegogo or Kickstarter but we provides the perks! People upload their fundraising initiatives to and use our deals as a way to entice donors. People are really loving the concept,” continues Nicosia, “We’re essentially rewarding people for their philanthropy with amazing savings and deals from caring merchants. This new format opens up the world of giving to people that don’t tend to donate. It also encourages people to give more often – not just during the holidays or tax season.”


GreedyGiver launched in Toronto on April 1st and has plans to expand to other markets in the coming months.

For more info, contact Sabrina Nicosia, Director of Marketing at

Leave a Reply